Author: Picasso Marketing

Insurance Blog

Insurance Lead Generation Strategies That Drive Sales For 2022

Lead generation and Insurance Marketing is very important for insurance providers. With the introduction of online lead generation, things have become easier for numerous insurance providers who are now able to reach out to more customers. If you are thinking about getting into this business but you do not know how to go about it, then here is some information that will help you get started.

The first thing that you need to understand when it comes to generating leads is that no two strategies can be compared under any circumstances. Each strategy works differently for each provider depending on their niche market and the target demographics they intend to reach out to. For instance, an insurance provider dealing with financial services might want commercial clients as their target demographic while another might be interested in having retail clients as their exclusive targets. This is a very important factor that you should keep in mind when thinking about Insurance Lead Generation.

The primary challenge faced by Insurance companies is lead generation through social media and other online channels. A lot of Insurance Providers do not understand this, therefore they invest their money in the wrong places such as print advertisements and television commercials which often yield little or no results. This has been one of the main reasons why Insurance Marketing is slow even though it comes with a huge potential to reach out to millions overnight compared to more traditional means of marketing such as TV, Radio, Print Magazines, and newspapers.

Providers who are searching for new ways to improve the effectiveness of their Insurance Marketing efforts should explore different tactics. Some of the most effective Insurance Lead Generation Strategies include SEO, Insurance Pay Per Click Ads, Social Media Marketing, and Content Marketing among many other Insurance marketing strategies. A good Insurance provider should always try as much as possible to invest in lead generation because this will provide them with more opportunities to reach out to potential customers who are searching for related Insurance products on Google or social media platforms such as Facebook. 

SEO involves creating content by writing articles about Insurance products, product comparisons, and the latest industry news that gets published on Insurance related websites. Insurance providers who are trying to get Insurance customers from different parts of the country can benefit a great deal from this Insurance Lead Generation Strategy because Google often ranks Insurance-related pages high in their search engine which gives them access to better visibility for their Insurance products.

PPC is another Insurance Marketing strategy that you should try if you want targeted insurance leads. In order to get PPC results, all you have to do is buy Insurance Pay Per Click ads using Google Adwords or Facebook Ads and create a website that has relevant Insurance content. You will only pay whenever someone clicks on your ad so it is actually very cost-effective compared to other strategies such as SEO. This does not mean that SEO is not effective; it means Insurance pay-per-click Ads are very effective Insurance Marketing strategies for Insurance providers.

In addition to Insurance pay-per-click Ads, Insurance providers can also benefit from Insurance Social Media Marketing where they create Insurance pages on Facebook and LinkedIn. Insurance marketers should always aim at connecting with as many Insurance customers as possible on social media so that they can generate more Insurance leads.

Content marketing is another effective Insurance lead generation strategy for providers who are trying to reach out to people within their geographical location or specific target market. A good example of this tactic is creating insurance-related videos on YouTube that provide information about different types of Insurance products together with some useful advice on how these products work.

Content marketing should also include Insurance blogs written by Insurance experts who can share their Insurance experiences or share other useful information about Insurance related products and services. People spend more time on websites that offer useful content compared to those which provide little or no value; therefore, you will need to invest some money in order to hire Insurance writers whose main goal is creating relevant content that will engage your target market into buying Insurance related products ranging from life insurance policies, health insurance, etc.

The idea here is to create content that informs the public about Insurance services while keeping them engaged enough so that your brand gets noticed by potential Insurance customers across various demographics. Insurance Video marketing provides an Insurance company with the opportunity to connect with Insurance customers at a personal level which boosts preference for Insurance products among first-time Insurance buyers.

Insurance Video marketing provides an Insurance company with the opportunity to connect with Insurance Customers at a personal level which boosts preference for Insurance Products among first-time Insurance Buyers. Insurance providers can also publish Insurance videos on their Insurance websites or other Insurance related blogs in order to generate Insurance leads.

An Insurance email marketing campaign is another Insurance lead generation strategy that Insurance providers can use in order to reach their target market. Insurance companies who are trying to sell insurance products such as life insurance, car insurance, etc., can create an Insurance email list consisting of people within their geographical location or specific target market. They then send them informative Insurance emails about different types of Insurance products depending on the information they have collected during sign-up. The idea here is to create a win-win situation where the customer benefits from receiving useful information about related Insurance products while the Insurance company gets access to potential customers who will consider buying Insurance-related services.

The information provided above should serve as a guide for any Insurance provider who is looking into Insurance Lead Generation Strategies. Even though there are many other Insurance Marketing techniques that you can find on the internet, these have proven to be very effective in generating Insurance leads which eventually translate into sales.​​​

Gym Marketing Blog

21 Ways To Get More Clients In Your Gym

Gym Marketing is something that happens everywhere, every day to make people aware of what your gym offers, why they should join and the benefits you offer if they do. It doesn’t matter whether it’s online or offline, it has a part in all businesses to attract potential customers.

It’s the dream of every gym owner to have their gym packed with clients every day. More members mean more revenue for the business and that benefits everyone involved. More members also mean a better reputation for the gym which will increase your name recognition in your local community.

You probably won’t be able to get all of your gym’s membership slots filled but you can certainly try! Here are 21 proven ways you can use to get more people to join your fitness center today!

1.     Create A Unique Selling Proposition

The first step is creating a unique selling proposition that lets potential members know why they should join your particular gym instead of the one down the street or across town. You need something different – something that makes people feel like they’re getting a good deal and will want to become a member of your gym.

2.     Let More People Know You’re Open For Business

Make sure you tell everyone who will listen that you’re planning on opening up a new fitness center in their area. Tell everyone! Post it on your website, locally print flyers describing what your gym is all about – get the word out there so people can get excited about checking out your facility once it opens for business!

3.     Promote A Free Trial Membership Offering

Nobody is ever too sure about joining up with a gym until they get inside of it first. They may have had some bad experiences with other gyms but are looking for a good fit. Let them try out the gym for free so they can see if it’s right for them!

4.     Get More People Involved At The Ground Level

If you get other people involved in your business – like family members, friends, or even just random people off of the street – you’re much more likely to be successful than someone who is doing everything by themselves. You can use these additional team members to help your marketing efforts and then pay them back with an ownership stake in the company later on if things go well.

5.    Join A Local Gym Association Or Organization

Joining up with local organizations, chambers of commerce, or associations related to fitness will make sure that you are known in the community and can get your name out there. It has a double benefit of making sure that your gym’s information is listed on the directory for everyone to see!

6.    Cash In On Group Sales By Partnering With Schools & More

If you’re setting up classes or workout groups at local schools (for example), you can get free advertising by letting people know about it on your own website, emails, media advertisements, etc. You might not have thought of group sales in this way but they provide a great opportunity to let everyone in the area know what you have going on at your gym!

7.    SEO Your Way To More Website Traffic And More Gym Members

Search engine optimization – better known as SEO – is when you focus on how well your website ranks for certain keywords related to the topic of your business. More people will come to your site when they search online if you’re ranking high on search engines like Google, Bing, or Yahoo – it’s as simple as that.

8.    Have More Than Just Gym Memberships Available For Sale

People are always looking for ways to save money but even more so in times like these. If you offer more than just gym memberships (for example, personal training packages or products like protein supplements), you can get clients who might not otherwise be able to join the gym into buying something that provides them value and helps your bottom line at the same time!

9.    Start A Frequent User Program To Reward Clients And More

More people will sign up for your gym memberships if you have a rewards program that allows them to keep getting discounts and deals as they buy more. Everyone likes feeling like they’re getting a good deal on something – especially for things they’re already planning to purchase!

10.    Create A “Unique” Promotion Strategy For More Gym Members

People are looking everywhere for ways to save money these days so anything that gives them an opportunity to do so without sacrificing too much convenience will likely be a hit with the masses. Stick with promotions that don’t require a ton of effort, focus on those who regularly frequent your business instead of those who might not come around as often, and make sure the promotions are easy enough for everyone (including employees!) to understand and take advantage of.

11.    Host More Events & Offer Additional Services To More Customers

The more types of services and products you offer to your clients and customers, the deeper their loyalty will be to your gym – simply because there is a wider range of things that you can do for them! With this in mind, think about what other events or services you could start offering to strengthen your bond with potential members. You might just find it’s easier than you might have thought before!

12.    Leverage Social Media For More Online Marketing Success

Social media sites like Facebook, Twitter, Pinterest, Google, etc., allow people from all over the world to connect instantly with others who share common interests. More specifically, they can follow your business on social media sites and get regular updates on what’s going on at your gym. More local clients are likely to join the gym if they see that there has been a steady stream of fresh updates about you which means it is easier for new members to find out who you are – good news all around!

13.    Learn More About Your Local Competition To Better Market Your Gym

Learn more about your local competition so that you have an idea of how they’re reaching potential customers, then use this information to serve them better than anyone else in town! More people will choose your gym if you learn what kind of marketing strategies get the best results so always be on the lookout for these things.

14.    Offer More Gym Membership Benefits To More Customers

People are always on the lookout for ways to make their lives easier or more convenient, which is why offering gym memberships with special benefits might be a good idea. More people will spend money on gym memberships if they offer great features like towel service, free personal training packages, and other things that save people time in their day-to-day life.

15.    Increase Your Marketing Budget If You Want To Sell More Gym Memberships

If you want to get more people into your gym, increase your marketing budget so you can get new ads up all around town! More gym clients come from advertising than almost anything else because it’s the most effective way of letting potential customers know about who you are and what you do. Gym Marketing means more exposure, which leads to more sales!

16.    Promote Your Gym At Local Sporting Events

If your gym is close to a major sporting venue (i.e., stadiums, arenas, etc.), try advertising at some of the events that take place there! More people will get interested in joining if they see your name on a sign outside or have it brought up during an interview on the Jumbotron so being present at these types of places will help you get noticed by a lot of new people leading to more memberships in general!

17.    Revisit Your Pricing Strategy And More Customers Will Join Up

There’s no reason for your pricing strategy to be set in stone – simply make small adjustments as necessary if you believe it’s necessary to get more people through the door. More gym memberships are purchased when prices are reduced or at least fluctuate according to demand, so try adjusting your rates once in a while and see what happens!

18.    Create Gym Membership Deals & More Members Will Come Your Way

Everyone loves getting a limited-time deal on something they want or need, which is why offering membership deals that only last for limited periods of time could bring in more clients than you might have thought before. More people join gyms during these types of promotions because it saves them money without having too big of an impact on their bottom line, so always consider this possibility!

19.    Gym Clients Join The Gym When More Classes Are Available

Offering more classes at different times of the day will ensure that people always have something interesting to do when they visit your gym so try organizing some new options and see what happens! More people will join if you offer things like Zumba dance classes, HIIT training suitable for all fitness levels, boot camps led by veteran instructors who know how to push members to their physical limits, etc., so get creative with your ideas and offer as many services as possible!

20.    Keep Members At Your Gym By Offering More Services

Given that people who join gyms are doing so to get healthier and fitter, it’s important for them to remain motivated in order to keep seeing results. If you want your gym members to keep coming back, offer services like personal training packages where they can meet with experienced professionals each week so you’ll be able to maintain their interest in the long run!

21.    Get Members To Stay At Your Gym By Offering More Classes

People need lots of different types of classes in order to stay fit because this is how exercise routines are formed – just ask any fitness instructor or person who has ever attended a Yoga class! The more class options you have available at your gym, the harder it will be for potential clients in your area not to become members!

Plumber Blog

5 Ways To Generate More Leads For Your Plumbing Business

You can generate more leads using Google My Business to claim your business listing and optimize it for local SEO, you can help more people find your business when they are searching for a plumber near me.

Not only will Google My Business make it easier for people to find you, but it can also work as an effective marketing tool for your plumbing company. Here are 5 tips on how to use this tool to generate more leads for your business!

1. Optimize Your Listing With Keywords

Your Reviews Are A Great Source Of Traffic & SEO For Your Plumbing Company

Optimizing the information included in your local listing is essential because it helps search engines identify what type of service you provide and where you’re located. This means users see the most relevant results first when they search on their mobile devices, tablets, or computers. Additionally, if you are found on the first page of the search results, you are four times more likely to get new leads for your business.

A few things you want to include in your Google My Business listing are keywords related to the work you do. For example, if you operate a Plumbing & Rooter company, then it’s important that this information is included in your listing. This way when people search online by typing “plumber near me” or “rooter service” your company will be included in their list of possible places to contact for help. Additionally, by including the keyword(s) Plumbing & Rooter Service in your description, it increases the likelihood that people will click on your link when they see it come up in the search results.

2. Include Key Contact Information In Your Listing

Include Photos & Videos So That Online Users Can Visualize You Doing The Work They Need Done 

It’s important that when people search for a plumber online, they can easily find your business and contact you right away. To help with this aspect of your Local SEO, consider uploading photos and videos showing what you do and who you are to make it easy for users to trust you. For instance, if you specialize in leak detection or underground repairs, upload a photo of a job site where a water leak was detected beneath a concrete slab or one showing an underground repair service call. If people can see your work in action by viewing pictures on your Google My Business listing, they will have no doubt about trusting you with their plumbing problems.

3. Get Reviews On Your Google Plus Listing And Your Yelp Page

Make Sure You Respond To All Customer Feedback So That You Can Keep Growing Your Reputation

Google My Business not only helps you get more traffic to your website, but it’s also important in growing your reputation. The value of having updated information is that when your customers are ready to hire a plumber or recommend one to friends and family, they can confidently view accurate information for themselves online. For example, if you are known for being fast, responsive, and charging reasonable rates, then someone can see this right away by viewing your reviews on both sites without ever contacting your business.

Once you start to build a positive reputation online through using Google My Business as an effective marketing tool, your online presence will continue growing as more and more customers leave good reviews for you. This helps create trustworthiness within the eyes of those searching for a local plumber so they can hire you knowing that not only do you provide great service at affordable prices but that many others like them have also had kind things to say about your work and services.

4. Claim Your Yelp Page To Maximize Online Visibility For Your Plumbing Company

Claiming And Optimizing Your Yelp Page Can Help Increase Traffic To Your Website & Bring In More Customers. Even if most of your business comes from word-of-mouth referrals or online reviews, it’s still important to claim and optimize your Yelp page to help increase online visibility for your company. This is another form of Local SEO that helps you show Google and other users that you provide quality services and can be trusted.

Google My Business and Yelp work well together as they both aim to offer the most relevant information about service providers to their customers. For example, if someone searches “plumber near me” on Google, then an optimized Google My Business listing will come up in the results first with a link that points them to your website or phone number (if you include this). After viewing more information about your business on your Google MyBusiness listing, they may also click on the Yelp result which shows up second in the list. This is because Google My Business and Yelp both handle their own local searches differently. While Yahoo! Local and Bing may also list you as a possible result, if your Google and Yelp pages are optimized, then you will typically be one of the top results in most cases anyway.

5. Include A Link To Your Website and On All Of Your Social Media Profiles

Use Different Types Of Social Media Marketing On Different Platforms. Whether it’s Facebook, Twitter, or Pinterest, social media platforms offer free marketing that can help build your reputation for your plumbing company when done strategically. The key is to create targeted posts that appeal to your target audience while making sure to track analytics well so you know where all views and interactions are coming from.

If your business is new and you only have a few reviews to show, then use this as an opportunity to provide viewers with free educational content that they can read or watch online. This will not only create brand awareness within the eyes of those searching for plumbing services but it will also help you gather more reviews by gaining customer trust over time as your customers become familiar with your name by seeing you regularly as a reliable resource for their plumber needs.

In addition to optimizing your Google My Business Listing, Yelp Page, and all of your social media profiles, another important factor to remember when it comes to Local SEO is to make sure that the first three pages of results on a Google search contain links to high-quality sources. This means that if someone does a search for “plumber near me,” then at least one of the first three results should be your website or another site that provides valuable information about plumbing services. This helps to avoid having bad information come up in the top few search engine results which could potentially drive away customers who are undecided on whether to hire you or not.

Restaurant Blog

The Marketing Strategies Successful Restaurants Use To Get More Customers

Restaurant managers, chefs, and owners are constantly dreaming up new ways to get more customers into their restaurants. They know that in order for a business to succeed they need repeat customers, but getting those first-time customers through the door can be difficult. Restaurant Marketing is different than many other forms of marketing because it takes place in real life, rather than over the Internet or on TV.

Restaurant owners may hire professional help with marketing or use social media campaigns to attract potential customers online, but there are also things they can do themselves without having extensive knowledge of advertising or graphic design skills. Restaurant managers may buy small ads in local newspapers or coupons for free desserts if you recommend them to friends. Some restaurants provide cards with the bill stating you will receive your next meal free if you return to the restaurant.

Restaurant marketing is really about meeting potential customers where they are to advertise your business. Restaurants may also provide take-out meals that can be picked up at the end of the night or have their menu available online so customers can order food for delivery. Restaurant managers should take advantage of any chance they have to bring more people into their doors because it’s only a matter of time before word spreads through town about delicious food and an excellent dining experience, which will generate repeat customers who spend money on meals at any time of day or night.

Restaurant owners often look for ways to attract new customers, but creating a great first impression requires positive public relations efforts as well as targeted advertising strategies. Restaurant marketing plans typically involve a wide range of promotional tactics, including coupons, direct mail, and email campaigns. Restaurant owners may also sponsor community events or provide free meals to local organizations as a way to generate goodwill in the neighborhood.

Restaurants may partner with other food-related businesses, such as grocery stores or caterers, to help increase their brand awareness. Although attracting new customers is important for restaurant marketing efforts, restaurateurs need to focus on retaining existing patrons as well. Restaurant managers can keep their current clientele happy by providing free meals or personalized gifts on special occasions such as birthdays and anniversaries. In addition to building customer loyalty through service initiatives, restaurants can use social media platforms – such as Facebook and Twitter – to ease communication with current patrons.

Restaurant owners can also build relationships with their clientele by hosting social events, which will create an opportunity to strengthen the bonds between the restaurant and its patrons. You’ll need to continually monitor trends in order to assess how these issues impact customer behavior. For example, if gasoline prices reach a certain threshold, consumers may be more likely to eat at home instead of dining out. Restaurant managers should stay abreast of economic news so they can anticipate changes in consumer behavior that could affect their business operations.

Restaurant marketing experts suggest that restaurateurs develop effective restaurant marketing plans based on detailed customer profiles that identify target audiences as well as preferences for specific types of food and atmosphere. Restaurants need to choose promotional tactics that are appropriate for their particular market and pricing structure. Restaurant managers should conduct extensive restaurant research and analyze trends in order to gain a clear picture of what their customers want and how to best reach them with effective marketing strategies.

There are many things that go into the success of any business, but none is more evident than the choices made by owners when it comes to marketing strategies. Restaurants need to decide where they will advertise, such as local newspapers or community events, and which form of advertisement will work best for their business, be it coupons or free desserts. Marketing is essentially about building relationships between businesses and their customers through promotions and incentives so they come back again and again. Restaurant owners don’t need years of experience in advertising and branding to get people through the doors. Restaurant owners will find that a good marketing strategy can be fun, affordable, and easy to keep track of if they choose wisely.

Since restaurants often have very little overhead compared to other commercial enterprises, they are able to get away with somewhat lower prices than say, department stores. Restaurant marketing efforts must be designed to generate revenue while building customer loyalty. Restaurant managers can create a loyal clientele by offering special deals and promotions that encourage customers to return frequently for dining experiences. Restaurant owners need to implement advertising campaigns that target specific groups of people within their designated market segment.

Restaurants that offer innovative dishes at reasonable prices will attract more customers than restaurants whose menus are filled with items priced well above what most patrons expect to pay for dinner. Restaurant marketing is about staying ahead of the competition in terms of food price, quality, portion size, and display while still remaining affordable enough to attract new customers. Restaurant marketing efforts are often split between providing information about the business to potential customers, and promotion.

Restaurant marketing strategies are typically based on trial and error, with proprietors testing different approaches until they find one that works for them. Restaurant owners should always keep in mind that no two restaurants and no two bars will be successful by employing exactly the same marketing strategy, as there is no combination of words or images that will appeal to every customer across any given demographic. We recommend small businesses start advertising as soon as possible, but it’s important to understand not everyone who sees your advertisement will be looking for your specific item. Restaurant marketing strategies are not always focused on bringing in new customers but rather on maintaining relationships with the current clientele by offering special offers, discounts, and loyalty programs. Restaurant owners who are struggling to get through a slow month can also take advantage of marketing tactics that will build their brand’s reputation online. Restaurant marketing efforts must be tailored to individual businesses since what works for one restaurant may not work for another.

Country Music Blog

The Best Music Marketing Strategies To Grow Your Music Career

If we were to define the term Music Marketing in a sentence it would be The promotion and selling of recorded and live music.

That’s basically what you’re doing when people come to your website, buy your music, attend your performance, or purchase merchandise with your name/logo on it; you are engaging in marketing activities. But there is much more to it than that! You can also use various forms of media (TV, radio, print) to help promote one another. For example, free advertising for TV/radio through press releases about new shows/albums – reciprocal promotion, etc…

The most effective way to make money from music is to build a fan base around who you are as an artist. People buy from people, so you need to give them a reason to buy from you.

We will provide you with the most effective strategies for getting more of your music out into the world and making sure that it’s heard by more of the right people at the right time. Think of this post as a “greatest hits” rundown on how to effectively promote your music.

These music marketing strategies are based on the best practices that we have seen work time and again at established indie labels, small indies, and DIY bands.

On your website, you can use various free marketing tools to promote your music.

These include: media player widgets, song lyrics, biography/bio page(s), album news section(s), upcoming events calendar(s). You can also seed the website with tracks that are not on an album yet but may be released in the future (to get people excited about your new stuff before it’s available) – if you’re giving away a track for free anyway then why not get more mileage out of it? It’s not likely that anyone will sign up to your email list just to receive one free song. They would need some incentive within the email itself and/or in order to provide their email address and join the mailing list.

Many people approach their websites and online presence like a “one-stop-shop”.

The music, the recordings of live shows (if you’ve got some or plan to record), merchandise, blog or press section(s), mailing list sign-up form… But people are much more inclined to provide you with information if it is strategically provided in pieces throughout your website. For example, there’s no reason why you can’t have links to your social media profiles, email list sign-up page(s) / opt-in offers hidden within the media player widgets on every single page of your website – including embedded album/track players.

People are much less likely to share your web link if they don’t know what it is that they are sharing.

For example, if you try to get people to share your new album on Facebook/Twitter/etc., it’s unlikely that anyone will do so if all they see is a link domain name. People need an incentive of what is on the other end before they choose to click through and visit your website – especially on social media platforms where content scrolls by very quickly. That means one of two things needs to happen:

a) You have enough social proof for people to know how famous/influential you are (time spent on the website, number of likes, etc.) so that when they see your stuff in their feed or via someone else’s shares, it’s not automatically judged as being spammy or worse yet, irrelevant.

b) You provide some sort of incentive with the link – for example, album artwork that people can then share on their own profiles without having to know what’s behind that link once they click on it i.e. “click here to listen to Chris Brown’s new track” with an embedded player widget rather than just a link domain name. People are much more likely to play your song if they see/hear something rather than merely read words on a screen or in print (that’s why artists generally have songs with lyrics published alongside them).

Now you’re probably thinking that all this sounds like hard work but fortunately, there are several online services that handle most of these things for you including Buffer, Hootsuite, and BuzzSumo to name just three. They each come with monthly subscription fees but will certainly save you valuable time in the long run – particularly if you’re working on multiple songs/albums at any given time.

“So where’s the best place to start?”, I hear you ask.

Once you’ve built your website (which should be priority number one), prior to even releasing anything, then it’s time to build up your social media presence by following influencers in your niche area(s) and sharing their content (after all, they know what works). Depending on how much content is produced per day/week/month by these influencers, this can take quite some time but remember that when it comes to sharing their content, you only want to do it if it is applicable to your audience and provides some sort of value to them.

If somebody becomes a regular sharer of your music on Twitter, for example, be sure to thank them each time and follow them back. You can even ask these people questions (in an engaging way) and, by doing this over time, they may let you know when there’s something that their social media followers will love – such as an album launch or tour news. Just make sure that you’re not simply using the same person every single time with no thought of whether or not what they’re sharing is appropriate for that person’s audience i.e. don’t spam people just because you can!

Also, don’t be afraid to ask artists that have a similar audience size as yours for a mutually beneficial cross-promotion if they have a new album/tour/single coming out. This may cost you some money but the return on your investment is huge in terms of a potential album or track sales – particularly if you share something good enough for them to tweet, blog about, etc.

Paid advertising is another way of getting people onto your website although it can get expensive very quickly depending on how much traffic the advertiser sends to your site (i.e. clicks). You can use services such as Twitter’s Promoted Tweets and Facebook ads which are usually priced by the amount one action costs plus the number of actions that are made on that ad.

You can also run competitions via social media platforms where people must click through to your website in order to enter. Just remember that these kinds of contests only work if the prize is genuinely desirable enough for someone else to want rather than being used as a ploy to attract more traffic or sales from interested parties.

There are many other ways to promote your music online but unfortunately, this article is not the place to talk about them all. Just bear in mind that it’s about quality over quantity – i.e. choose wisely when it comes to the strategies you implement rather than spamming everyone with your marketing materials or seeking out too many people to share/like/etc what you’re doing.

Music promotion is very much about building relationships and if someone already has an active audience, they are likely to share more of your content in the future once they know who you are and what your music sounds like (if they enjoy it). Just don’t expect this overnight! By all means, promote yourself but do it in a way that doesn’t come across as pushy or desperate for attention because nobody likes that kind of behavior online. The music itself speaks volumes so try not to force things out of the box.

The Music Marketing Manifesto is a great resource for some music promotion ideas that don’t require you to spend vast amounts of money on advertising campaigns, etc. Just remember not to spam because no one likes being spammed. Music promotion is an artform best learned through experience so keep at it and be patient!

There are other strategies involved in promoting your music but this article isn’t about doing everything. These are simply the main areas where most artists start out when looking at how to promote their music online before taking things further or deciding that certain channels just aren’t worth following up on because they’re not getting results. It’s all about trial and error – listen to what works for others, try it out yourself and draw your own conclusions.

When it comes to Music Marketing, there are many different strategies you can choose from but the type of Music Promotion that works best for you will ultimately depend on what your Music sounds like and how much money (if any) you’re willing to spend on this area of your career i.e. hiring professionals or using free Music Promotion methods instead.

If you feel like the Music Biz is an uphill struggle even with a manager, label, PR company helping out then don’t give up! It takes years to build a successful music career no matter who you know or how talented (or not) you are – do something about it now by taking control of your Music Marketing efforts before someone else does it for you! Music Promotion is a long-term game that takes patience and practice but the results are totally worth it in the end if you’re willing to put in the effort.

In short, Music Marketing requires you to do everything possible to promote your Music online via social media, Music Biz contact lists, and Music Blogs/Websites given out by Music PR companies. Sometimes given out for free but increasingly becoming a paid service since Music Fans don’t want to see ads everywhere when trying to find new Music on Facebook, Twitter etc. Music promotion is an essential part of growing your fan base organically because most people simply won’t bother listening to your music unless they have been invited or told about you in some way first.

Some musicians think it’s all about Music Promotion but the reality is Music Promotion is just one of several factors that contribute to building your Music Career. You can’t expect anyone to care about what you do unless they know it exists first so it’s important to connect with Music Industry Professionals before trying to publicize yourself too much on social media, etc.

Most Music Promoters only deal with musicians who are already successful or have a big following online – they typically don’t work for free because Music Promotion always costs money in some way, shape, or form (even if it’s not always financial). So before you start thinking about Music Marketing strategies, make sure you have your Music itself down first! No one will know who you are or care about your new single/album if the music isn’t good enough so be sure to spend plenty of time working on your Music before you start Music Promotion at all.

There are free Music Promotion channels that help market Music for indie artists but don’t expect miracles! Unless you’re already famous, most Music fans won’t know who you are until you build an online following. The vast majority of music promotion comes down to building up hype over time by working hard and spending money wisely (or not at all if possible). If you can get people talking about your Music then it will naturally draw in more Music Fans because word-of-mouth recommendations lead to better conversion rates than any other form of Music Promotion.

Also important: don’t focus too much on social media because Music Fans prefer Music Websites when searching for new Music. Music Promotion really is about creating demand so Music Fans find you – it’s all about building up hype online in order to sell more Music later. The best way to market Music is to build up interest before the Music release date by using teaser videos, free Music Downloads or just talking about your progress on social media instead.

Some people think Music Marketing is simply sharing links everywhere but that won’t help much if nobody knows who you are or cares! You need a plan that doesn’t only rely on spamming social media with links i.e. a mixture of free download giveaways and working with Music Industry Professionals on joint projects (collaborations, guest vocalists etc.).

Music Promotion is all about increasing Music exposure so Music Fans want to buy Music, not making Music Marketing an annoying experience for them by pushing too much content in their faces. So make sure your Music itself is ready before trying to publicize it via Music Promotion! Some independent musicians are popular on social media but have virtually no fans at all because Music fans only care about the Music – not the musician behind it.

Doing Music Promotion without a plan or goal is simply being loud for no reason so think carefully before sharing links everywhere. The most effective way of marketing Music online is to create connections with Music Industry Professionals first by using free promotional tools e.g. Facebook groups, Twitter hashtags etc. If you can convince even just one person with Music Industry experience to share your Music on their social media page/website then it’s free Music Promotion because the Music will reach a new audience.

Also important: Music Sharing sites like SoundCloud, YouTube, and ReverbNation are awesome Music Promotion tools but don’t expect people to care about your Music unless you’ve made some serious progress first! You should spend time building up an online following before thinking about Music Promotion as a real strategy for selling more music because Music promotion is not as simple as sharing links everywhere. It’s all about getting noticed by those who matter & making them want to share your Music with others so start by focusing on building up hype via Music itself first.


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