Influencer Marketing Agency

Picasso Marketing an Influencer Agency

What Is Influencer Marketing?

Social Media Influencer Marketing is the largest form of Influencer Marketing that is being used by brands and marketers to market their products and services. Influencers, on average, get paid anywhere from $100 – $5,000 per post; Influencers with a larger following tend to get more money than influencers with a smaller following. Brands understand that influencers with a higher follower count are more likely to reach a larger audience than an influencer will a smaller audience. There are several different types of Influencer Marketing; the most common forms of Influencer Marketing are:

Blogger Reviews (influencers write posts on blogs):

An influencer writes a post on why they like a product or service and what it has done for them. Typically they will share an image or video of the product and a link to buy it.

YouTube Influencer Marketing:

Influencers create YouTube videos explaining why they like a brand or product and how it has benefited their life. Some Influencers choose to sign up for an influencer affiliate program that allows them to share their affiliate link with their followers. These affiliate links can be shared in the video description box. In return, they receive a commission for each referral.

Instagram Influencer Marketing:

Influencers post photos of themselves using/wearing/eating their favorite products and tagging the brand that supplied them with the item(s). These Influencers can also include short “sponsored” posts about brands they love which contain affiliate links in the bio section below the photo caption where followers can click to purchase the Influencer’s favorite products.

Influencer Outreach:

Influencers are chosen, from a large group of Influencers, to review a specific brand or product and their contact information is acquired by Influencer Marketing Agency. If the Influencer doesn’t respond in time, the next Influencer in line will be contacted until someone accepts or there aren’t any more Influencers available who fit the criteria. The Influencer Marketing Agency then contacts the brand owner(s) and they work together on deciding which Influencer they want to market their product or service with.

Google Influencer Marketing:

Google requires that all YouTube videos include an annotation at least 30 characters long with relevant keywords linked back to your site for SEO purposes – this is also known as a “call to action” annotation. Influencers can also include their affiliate links in these annotations to make a little extra cash – Influencers get paid a certain amount every time someone clicks on their link and makes a purchase.

Influencer Crowdsourcing:

Influencers are asked for feedback and ideas. Other Influencers will vote on the best idea/concept and it is implemented by the brand owner(s). Influencers involved in this type of Influencer Marketing tend to be more influential than Influencers who are just using pictures/videos with affiliate links because they have contributed something meaningful to the topic which increases their audience’s trust in them making them more likely to buy whatever the influencer has recommended. Its important Influencers have a good track record as an influencer to do this type of Influencer Marketing because people don’t want to buy something from someone who has a bad track record.

Influencer Marketing works best with people who already have large followings on social media; it is possible to use influencers without a large following but these types of campaigns tend to take a lot more time and effort. Influencer Marketing works best for new brands/products because Influencers create brand awareness which is extremely important for new brands. There are many different types of Influencer Marketing, but one of the biggest issues that need to be addressed is how Influencer Marketing operates. There are thousands of influencers, however, it takes years to build trust with an audience which means someone who isn’t trustworthy enough won’t be Influencing anyone anytime soon. Influencer Marketing can make or break a brand.

Do I Need Influencer Marketing Services?

Yes, Influencer Marketing refers to the promotion of products or brands by influencers, individuals across social media platforms like Instagram, YouTube, and Twitter with a certain degree of influence over the target market. The objective is to promote specific products and brands by targeting demographic markets namely age group, gender, etc., usually for monetary gains. In exchange for a free product or flat fee retainer. Influencer marketing agencies are responsible for promoting brands using influencers on various social media platforms. To make the most out of influencer marketing it is important to choose the right digital marketing agency that understands your brand’s needs.  Some factors to take into consideration while choosing an influencer marketing agency are  – Creativity  – Technical Skills – Analytics  – Influencers

Creative: Creativity helps in creating content that is engaging and reflects the brand’s image. If the post stalls quickly then it will have a negative reflection on your marketing campaign.

Technical: As a digital marketing agency, technical skills are necessary for strategic planning and analysis of results. Analytics helps in understanding consumer behavior with regard to brands or products through which you can improve future strategies.

Influencers: Influencer Marketing Agencies work with various types of influencers that offer different levels of influencer such as nano-influencers with less than 1K followers, micro-influencers who have 1K- 100K followers while macro-influencers have 100K -1M plus followers. 

While choosing an Influencer Marketing Agency lookout for credibility and transparency. You should go with one that has worked on similar projects so that you have a fair idea of their work quality and how they plan to execute your campaign. Influencer marketing is widely used across all demographics segments worldwide. This digital advertising channel has been growing exponentially with the increase in competition among brands, social media influence, and consumer behavior.