Cannabis dispensaries are quickly becoming an important part of the Cannabis industry. Cannabis has been legalized in many states, either for recreational or medical use, and Cannabis dispensaries are growing into a legitimate business. The Cannabis dispensary business is not without its risks though. Cannabis advertising can be very difficult due to the federal regulation surrounding Cannabis advertisement.
Luckily, there are some clear Cannabis dispensary marketing strategies you can employ to get your message out there. These tips are designed to help small Cannabis dispensaries grow their customer base while avoiding problems with Federal regulators.
1. Understand your audience
The first step in any effective Cannabis dispensary marketing strategy is to create buyer personas that represent your target market. Creating these profiles will give you insight into what messaging, images, and content your Cannabis dispensary should publish.
When creating Cannabis dispensary buyer personas, you should ask yourself:
– Who is my target market? (ex: young professionals)
– Where do they live and work? (think geographic location)
– What Cannabis products do they use or want to buy? (want & need)
– How can I reach them online? (digital marketing channels)
2. Cannabis dispensary SEO strategies for organic traffic
SEO is an important part of any Cannabis dispensary marketing plan because it allows your Cannabis dispensary website to rank organically in Google’s search engine results pages. With the right Cannabis dispensary SEO strategy, you can drive a steady flow of targeted visitors that are looking for Cannabis dispensaries just like yours. Here are some Cannabis dispensary SEO tips:
– Optimize your Cannabis dispensary website for mobile devices. Google has stated that searchers are more likely to click on websites if they work on mobile browsers. Cannabis dispensary owners should take this advice seriously and ensure that their Cannabis dispensary website is optimized for any device that might access it.
– Create high-quality Cannabis dispensary blog content. Cannabis dispensary search engine traffic comes mainly from long-tail keywords, not broad match terms. A good way to rank well in Cannabis dispensary searches is by writing blog posts targeted towards buying Cannabis or specific Cannabis products like bongs or vaporizers and linking back to your site through outbound links. These pages will get views over time and help you build backlinks with other relevant sites which will help your Cannabis dispensary website rank higher in Cannabis dispensary search results.
3. Cannabis dispensary email marketing campaigns
Another Cannabis dispensary online marketing tactic that can help you stand out is Email marketing. Email campaigns are effective when they offer useful information to customers and when they include an offer for Cannabis dispensaries to buy Cannabis products or services. Cannabis dispensary owners should send their email subscribers one to two emails per month, offering promotions on Cannabis products or services, coupons for Cannabis dispensaries, special offers only available to Cannabis dispensary subscribers, etc… You can also create custom coupon codes through your email provider like Mail chimp which allows you to track the effectiveness of your Cannabis dispensary coupons by tracking how often they’re used at check-out.
4. YouTube advertising for Cannabis dispensaries
YouTube videos are another Cannabis dispensary online marketing tactic that Cannabis dispensary owners should use to their advantage. Cannabis dispensaries can increase views, subscribers, and likes for their Cannabis dispensary business pages by uploading interesting Cannabis-related video content which will, in turn, help your Cannabis dispensary website rank in Cannabis advertisement-related search results. These videos also give you the opportunity to talk about how people can buy Cannabis products or services directly from your Cannabis dispensary website. Cannabis dispensaries should avoid using copyrighted music in their YouTube ads because they could get their YouTube channel banned which wouldn’t be good for business. Instead, they should upload Cannabis product tutorial videos with original music created specifically for the ad.
5. Purchase advertising space on Cannabis platforms
Another way of getting your message out there is by purchasing Cannabis advertisement space on Cannabis platforms such as Cannabis dispensary directories and Cannabis forums. The Cannabis platform could be free or charge a fee, but it allows you to target Cannabis audience members. Cannabis advertisements should always include your Cannabis dispensary location so that people can find you and buy Cannabis products or services from your store.
6. Cannabis dispensaries email list and Cannabis newsletters for customer engagement
Establishing an effective Cannabis dispensaries email list is another important part of any Cannabis online marketing strategy because it allows you to stay in constant contact with the people who buy Cannabis products or services from your business every day. You should only send one eblast per month max to these email subscribers unless they request otherwise. Having a weekly or daily newsletter (free of charge) with Cannabis promotion and Cannabis dispensary discount codes can also be a great Cannabis advertisement tactic because it will help your Cannabis advertisements rank higher in Cannabis-related searches which increases the likelihood of someone seeing your Cannabis ads and clicking on them.
7. Facebook ads for Cannabis dispensaries
Several Cannabis platforms like Cannabis dispensary directories, Cannabis forums, and Cannabis blogs allow you to purchase advertising space for your Cannabis business. Whenever you pay to advertise on one of these sites, they’ll put an ad for your Cannabis dispensary at the top of their site so that more people will see it. If you don’t want to spend money buying advertising space on other websites or if there are not enough websites available in your area or industry, then another great way to get your Cannabis advertisement seen by Cannabis audiences is by using Facebook ads targeting Cannabis users. You can create custom Cannabis advertisements for your Cannabis dispensary business page and target Cannabis users who live in states where Cannabis is legal. Cannabis advertisement campaigns on Facebook should include a link to your Cannabis dispensary website so that people can learn more about the Cannabis products or services that you offer and see how easy it is to buy from your store online.
8. Cannabis review sites and directories for product reviews
Customer testimonials are one of the best ways to convince people that they should buy from your Cannabis dispensary instead of from a competitor, which means you should be encouraging as many people as possible to leave positive reviews on Cannabis review sites and Cannabis directories. These reviews help persuade visitors looking at other dispensaries to choose your Cannabis business over the Cannabis competition. Cannabis review sites and Cannabis directories can also be a great place to ask for Cannabis product testimonials from former customers who have left positive reviews because you can use this information in future Cannabis advertisement campaigns.
9. Cannabis social media pages
In order to take full advantage of Cannabis social media, Cannabis dispensaries should create a Facebook page, a Twitter account for their Cannabis business, and a YouTube channel with up-to-date videos about how people can buy Cannabis products or services from them online. In addition to sharing Cannabis promotion posts on these accounts every day, they should also take time out once a week to interact with Cannabis users on their wall and answer any questions that people post in the comment section. Cannabis social media is an important Cannabis marketing strategy that every Cannabis dispensary business should have in order to reach more Cannabis customers and increase sales.
10. Cannabis-related forums for discussion
Cannabis dispensaries can also boost their Cannabis marketing efforts by participating in Cannabis-related discussion forums where people are already talking about Cannabis products or services they need to buy, so you should create a user name for your Cannabis business when joining these websites, post several replies per day on various topics like growing tips, buying advice, the best types of Cannabis strains for beginners, etc., and include links to your dispensary website whenever someone asks where they can find good quality Cannabis products online.
11. Write Cannabis blog posts
If you don’t want to leave everything up to Cannabis advertisement campaigns that Cannabis marketing consultants create for you, then writing Cannabis blog posts yourself is another great Cannabis marketing strategy because it can make your Cannabis business look more professional and establish you as a Cannabis expert. Cannabis blogs also give people the chance to interact with you by leaving comments on your latest articles or asking you Cannabis questions directly on your website, which gives you the perfect opportunity to impress them with your expertise and link back to your Cannabis dispensary website so they can buy Cannabis products or services from you online.
12. Get active on social media platforms
Finally, if there are not enough websites in your industry where people are already talking about Cannabis related topics, then don’t hesitate to start adding value to other social media platforms like Facebook, Twitter, and Google + by sharing Cannabis news articles, Cannabis-related blog posts, Cannabis statistics like how much money Cannabis dispensaries make each year big data, etc., and joining in Cannabis-related discussions. The more active you are on social media, the more people will see your Cannabis dispensary business and be influenced to buy from you instead of a Cannabis competitor.
If you follow all of these Cannabis marketing strategies for your Cannabis dispensary website then it should not be long before you start seeing new customers arriving at your Cannabis store every day because they learned about your Cannabis products or services when visiting other websites that talked about them online. Now that the online market is so full of Cannabis dispensaries competing against each other for visibility, businesses can no longer afford to ignore their marketing efforts and Cannabis marketing consultants can no longer expect Cannabis dispensary owners to just sit back and wait for the orders to roll in. Cannabis businesses must now actively take control of their Cannabis marketing strategy and implement proven advertising campaigns that work because there is a lot more competition available online than ever before, which means if you don’t make your Cannabis business stand out from the crowd then it will be extremely easy for people to buy from one of your Cannabis competitors instead.
In addition to implementing regular advertisement campaigns with these tips about Cannabis marketing strategies, Cannabis dispensary websites should also offer Cannabis customers the chance to buy Cannabis products or services through easy to use Cannabis online shopping carts, plenty of Cannabis pictures, and descriptions about what makes their Cannabis products more valuable than Cannabis competitors like the addition of organic growing ingredients like seaweed extract or extra plant nutrients that can help Cannabis customers grow larger, healthier Cannabis plants at home for less money. Cannabis dispensary websites should also have Cannabis customer service representatives available to answer Cannabis-related questions 24/7 about Cannabis processing, Cannabis extraction methods, Cannabis growing techniques, the current Cannabis legal status in their area, etc.
Cannabis Dispensary marketing strategies are an important part of any Cannabis dispensary marketing campaign